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Chennai, India Pune, India Hybrid Sales and Marketing

Senior HubSpot Operations Manager

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Description

Ciklum is looking for a Senior HubSpot Operations Manager to join our team full-time in India.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

About the role:

We are seeking an experienced and dynamic Senior HubSpot Operations Manager to oversee and optimize our marketing systems, processes, and data analytics. This role is pivotal in driving marketing efficiency, ensuring data integrity, and providing actionable insights to maximize Marketing ROI and streamline Revenue Operations. The ideal candidate will be a HubSpot expert with strong analytical capabilities and a proven ability to manage and enrich data, monitor competitive intelligence, and deliver insightful reporting.

Responsibilities

CRM System Ownership:

  • Manage and maintain the HubSpot CRM system, ensuring all data is accurately uploaded, attributed, and organized
  • Ensure proper reporting on Marketing ROI and Revenue Operations through effective data management

Inbound Lead Processing:

  • Ensure quick turnaround for Marketing Response Representatives to contact and schedule meetings with inbound Leads
  • Properly qualify inbound Leads from the website and route them to the Sales team if they meet the Ideal Customer Profile (ICP), while disqualifying leads that do not

Reporting and Dashboards:

  • Create comprehensive marketing reports and HubSpot dashboards to track Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), contact requests, and Deal Pipeline Value
  • Produce monthly regional reports (US, UK, Western Europe, Israel) on marketing events, digital activities, and Pipeline value generated

Attribution Management:

  • Manage attribution tagging for all Leads and Deals to ensure accurate tracking of conversion sources, campaign sources, and other relevant attribution data

Competitive Intelligence Monitoring:

  • Monitor and analyze competitors’ activities across social media and other digital channels
  • Provide regular reports on competitors’ volume of posts, content produced, and events attended

System Integrations:

  • Oversee and optimize the integration between HubSpot and Salesforce, ensuring efficient workflows and seamless data transfer across platforms
  • Provide Sales and Marketing with a unified, real-time view of the lead-to-customer journey

Data Enrichment and Accuracy:

  • Utilize ZoomInfo and Apollo.io to enrich CRM data daily, ensuring all properties within the CRM are accurate and complete.

Workflow Automation:

  • Build and optimize workflows in HubSpot to automate marketing processes, update data, and route Leads efficiently

Social Media Monitoring:

  • Monitor social media activity at the company and contact level for key target accounts and decision-makers
  • Notify the marketing and sales teams of relevant intent-led social activity

Lead Profiles:

  • Create detailed Lead profiles for all qualified inbound Leads to ensure Sales and Marketing have the necessary information for effective follow-up

Requirements

Experience:

  • Minimum of 5 years in Marketing Operations

Technical Skills:

  • Expertise in HubSpot workflows, reporting, and dashboards is a must
  • Experience with Apollo.io, ZoomInfo, SEMrush, and Looker Studio
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint) and Google Workspace (Sheets, Slides)
  • Familiarity with LinkedIn Sales Navigator

Personal skills

  • Strong team management and leadership skills
  • Analytical mindset with a keen eye for detail
  • Performance-driven with a focus on continuous improvement

What's in it for you

  • Care: your mental and physical health is our priority. We ensure comprehensive company-paid medical insurance, as well as financial and legal consultation
  • Tailored education path: boost your skills and knowledge with our regular internal events (meetups, conferences, workshops), Udemy licence, language courses and company-paid certifications
  • Growth environment: share your experience and level up your expertise with a community of skilled professionals, locally and globally
  • Flexibility: hybrid work mode at Chennai or Pune 
  • Opportunities: we value our specialists and always find the best options for them. Our Resourcing Team helps change a project if needed to help you grow, excel professionally and fulfil your potential
  • Global impact: work on large-scale projects that redefine industries with international and fast-growing clients
  • Welcoming environment: feel empowered with a friendly team, open-door policy, informal atmosphere within the company and regular team-building events

About us:

India is a strategic growth market for Ciklum.
Be a part of a big story created right now. Let’s grow our delivery center in India together! Boost your skills and knowledge: create and innovate with like-minded professionals — all of that within a global company with a local spirit and start-up soul. 
Supported by Recognize Partners and expanding globally, we will engineer the experiences of tomorrow!

Be bold, not bored!

Experiences of tomorrow. Engineered together

Interested already?

We would love to get to know you! Submit your application. Can’t wait to see you at Ciklum.

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